We love Playin Choc: A sweet interactive chocolate toy

This might be one of our sweetest discoveries. The brainchild of Central Saint Martins grad, Maya, Playin Choc is a UK-based company, which provides one of the coolest products we’ve seen of late: organic bean-to-bar chocolate, with a fun, educational toy. Kinder who?


Organic, dairy-free, gluten-free, soy-free and with no refined sugar, these little boxes make the cutest little gifts and come complete with a fun, educational, self-assemble toy made entirely from 100% recycled, biodegradable card – including the packaging. There’s also a little information leaflet packed with fun facts about the animal. 

‘Joy, Health & Planet’ make up the Playin Choc philosophy, “These three words are at the forefront of our thinking. How we enjoy life and what we can do to get the most out of it, what we put in our bodies and how it makes us feel, and what we can do to protect and preserve this place we inhabit and share with the natural world.”

Priced £2.95 for a single kids box (like the one pictured above), to £49.95 for a gift box that includes 18 animal toys, Playin Choc also offer a special chocolate box for adults, sans the toy (£5.95).

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From £2.95

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