Building a better future, one brick at a time, LEGO is leading the way in a new movement that will hopefully inspire other toymakers to take part. The 85-year-old Danish toymaker said production has already started on a range of LEGO botanical elements such as leaves, bushes and trees, which will be made from plant-based plastic sourced from sugarcane in the future and will appear in LEGO boxes as early as 2018.
At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials
– Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group
The shift towards sustainable products is part of the brand’s commitment to using sustainable materials in core products and packaging by 2030, which at the present are made from ABS plastic (which is made from crude oil). The new sustainable LEGO elements are made from polyethene, which is a soft, durable and flexible plastic, but LEGO–lovers fear not, the new LEGOS are technically identical to those produced using conventional plastic. Mindful of the safety standards the LEGO group has become known for, the new elements have been tested to ensure the brand’s high standards aren’t lowered. The unique LEGO brick design, and the LEGO Group’s uncompromised focus on quality and safety during the past 60 years ensure that two LEGO bricks produced decades apart can still fit together.
“LEGO products have always been about providing high-quality play experiences giving every child the chance to shape their own world through inventive play. Children and parents will not notice any difference in the quality or appearance of the new elements because plant-based polyethylene has the same properties as conventional polyethylene,” said Tim Brooks.
To learn more about what this shift in materials means for the LEGO Group, watch the below video and keep your eyes on Mini Manzil for more updates on where and when to buy the newly released bricks in 2018.